About
Trade contractors work too hard to have mystery margins.
I built Wild Pink to solve that specific problem. Here's who you'll be working with.
Christina Lier · Founder
It's been a long time coming. But I'm here.
I got in a lot of trouble as a teenager. I always loved learning. I just had no direction and minimal support, though I believe my parents did the best they could.
I was pregnant at 15 and gave birth at 16. I dropped out of high school and got my GED.
Even then, I knew what I wanted to be. An accountant. I don't know how I knew. I just did.
I started an accounting program while working as a CNA. I loved it. I didn't finish. I tried again, and again. I was raising a daughter as a single mother, and the dream kept getting interrupted by the reality of just surviving. In the meantime, I worked in banking and as the Billing Coordinator for a patent and trademark law firm (amongst many other jobs).
Then my second daughter was born. Not long after, I found something that grounded me and changed how I lived. I became happier. More stable. A better mother.
I got married. My husband, Barry, is a contractor. A master tradesman with a high degree of integrity. An artist in his craft. His finances were a mess. So I started doing his books, and something clicked back on.
I called the last college I had attended, half expecting to start over. They told me I already had enough credits to graduate. My associate's degree came in the mail, and I just stood there holding it. I had finally finished something.
Then COVID hit. I was either going to play Candy Crush every day and kill my brain, or do something productive. I went back for my bachelor's. This time I was stable, and I loved every class. I graduated cum laude, and I walked across that stage.
Toward the end of my degree I landed a remote accounting job, and I kept growing. Then I decided to build something of my own: a firm built specifically for trade contractors, the people I understand best, starting with the one I married.
I spent a long time believing my past disqualified my future. It didn't. It just made the story better.
B.S. Accounting, cum laude · Intuit Certified Bookkeeping Professional · QuickBooks Online ProAdvisor, Level 2 · IMA member
The field side
Barry Lier
Contractor Operations Advisor
Construction, remodeling, landscape and hardscape, pools, and related trades. Barry helps contractors look at the operational realities behind their financial results.
With your approval, when the numbers point to a problem in the field, like a job running long or a bid that keeps missing, Barry helps figure out what's happening on the job and where to look.
How we work together
What the numbers say + what's actually happening on the job.
Gross margin on one type of job slips from 34% to 24%.
- 1Christina pinpoints where the numbers are breaking down.
- 2Barry helps interpret what may be happening in the field.
Who we work with
Built specifically for trade contractors.
Owner-led trade contractors who have outgrown basic bookkeeping.
